Opportunity for brands, agencies and partners to reach over 9.5 million individuals each month
The Walt Disney Company Africa today announced that advertising sales for the Disney Channels Multiplex (Disney Channel, Disney Junior and Disney XD) on DStv will be brought in-house to be handled directly by Disney Africa based in Johannesburg from 1 August 2018.
The move means that commercial ad sales for the Disney Channels Multiplex will be handled directly by Disney Media Sales and Partnerships Africa. Agencies and direct clients will not only be able to book traditional TV advertising with Disney but also be able to capitalise on wider opportunities by partnering with Disney off-air on brands including Disney, Disney•Pixar, Lucasfilm and Marvel.
Collectively, the Disney Multiplex reaches over 9.5 million individuals every month and over 1.6 million every day, reaching over 81% of kids 4-14 in DStv homes in South Africa (Jan – March 2018), bringing together Disney’s high-quality programming targeted to kids and families across the continent for advertising clients.
In its 12th year on DStv, Disney Channel (Channel 303) currently reaches 3.4 million Individuals 4+ on average every month across South Africa on the DStv Premium, Compact Plus and Compact tiers. Targeted to kids 7-11 and their families, the channel encompasses storytelling, friendship, music and laughter, providing the best of Disney’s content that inspires viewers.
Disney XD (DStv, Channel 304) currently reaches 3.2 million individuals on the DStv Premium, Compact Plus and Compact tiers on average every month. Focusing on fun and adventure, Disney XD provides boys 7-11 with live-action and animated content that is unexpected and full of humour.
Bringing to life magical storytelling moments for kids 4-7 and parents, Disney Junior (DStv Channel 309) currently reaches 7.5 million individuals 4+ on average each month across the DStv Premium, Compact Plus, Compact, Family and Access bouquets – and is the #1 preschool pay TV channel on DStv.
“With the addition of commercial TV ad sales for the Disney Multiplex into the mix, Disney Media Sales and Partnerships offers partners and clients a one-stop shop and access to the world of Disney,” says Christine Service, Senior Vice President of The Walt Disney Company Africa. “We look forward to working with direct partners and media agencies on a variety of opportunities to leverage the strength of Disney’s brands for their own marketing activities.”
Past integrated campaigns with partners in South Africa have included Telkom’s 2015 Summer campaign celebrating the launch of Lucasfilm’s Star Wars: The Force Awakens, ongoing healthy living collaborations with Discovery Vitality, Shell’s above the line tie-in with the in-cinema release of Disney•Pixar’s Cars 3 and BP’s commercial sponsorship of the 2018 season of Disney on Ice.
Disney closely monitors all advertising and promotions across its channels and non-linear platforms. As well as conforming to local regulatory guidelines, Disney has strict internal guidelines related to the brands that can advertise across its portfolio, ensuring all advertising is age appropriate and of the highest quality experience for its audience.