Marvel Studios’ Captain Marvel, the first female-led superhero movie in the Marvel Cinematic Universe, released in UK cinemas on International Women’s Day – March 8th 2019 and follows Carol Danvers as she becomes one of the universe’s most powerful heroes. Directed by Anna Boden & Ryan Fleck, the film stars Brie Larson, Samuel L. Jackson, Ben Mendelsohn, Djimon Hounsou, Lee Pace, Lashana Lynch, Gemma Chan and Jude Law.
Vodafone has been announced as a key global collaborator for Marvel Studios’ Captain Marvel, aligning its progressive gender-equality programme #ConnectedSheCan – which aims to connect millions of women around the world – with the movie. The campaign follows the success of Vodafone’s 2018 International Women’s Day film, in which a young girl asks; “Why are most superheroes men?” This year, Vodafone is heroing all women – from real-life engineers, coders and mums, to superheroes like Captain Marvel. The digital campaign features a range of short films that feature scenes from the movie, ending with a series of everyday female heroes who have been impacted by the ConntectedSheCan programmes. The campaign will launch in 19 markets and invites women globally to nominate their own real-life heroes using the hashtag #MySuperHero on social media and with Giphy stickers.
Jeep are encouraging customers to ‘Ignite their Adventure’ in a new creative campaign promoting the Jeep Renegade. Running from early March, the work capitalises on the movie’s strong female empowerment themes and characters and aims to drive enhanced awareness of the Jeep Renegade amongst a female target demographic. In particular, the work juxtaposes Captain Marvel’s strength and style to promote the key USP’s of the brand, including the durability, 4×4 capabilities, urban driving and stylish aesthetic of the vehicle.
IBM UK is partnering with Marvel Studios on a competition that challenges girls aged 11 to 14 across the UK to be a force for good. The aim of the competition is to inspire girls and young women to pursue studies and careers in Science, Technology, Engineering & Maths (STEM), to address the current gender imbalances and the general STEM skills shortages. Entrants will be tasked with devising a project, in teams, which uses AI to change their world for the better. The competition will run from March until July 2019 and the work will be judged by IBM, Disney and STEM Learning.
Wix, the cloud-based development platform, has teamed up with Marvel Studios for the launch of Wix Turbo, a platform wide performance boost designed to ensure Wix sites are the fastest available on the web. Arguably one of the biggest and most powerful stars in the Marvel Universe, Captain Marvel represents the strength, speed, endurance and stamina required to go higher, further and faster and faster, making her the perfect partner for Wix Turbo.
Xbox is offering 14 days Xbox Game Pass when you book tickets to see Marvel Studios’ Captain Marvel at Odeon cinemas in the UK. In addition, it is running a competition to win special edition Captain Marvel themed Xbox One X consoles.