Disney UK has teamed up with four major brands – Boots Soltan, Sky Broadband, Plenty and Hilton Hotels – to celebrate the release of Incredibles 2, already the highest-grossing animated film of all time in the U.S. The film, which has received rave reviews from film critics and fans in the UK, has a 93% certified fresh Rotten Tomatoes score.
Fourteen years since The Incredibles first delighted audiences, the superhero sequel about the adventures of the Parr family by returning director Brad Bird has proved worth the wait.
The broad appeal of Incredibles 2 is reflected in the extensive range of brands collaborating with Disney UK and across EMEA, spanning the FMCG, travel and telecommunications sectors.
Anna Hill, CMO, The Walt Disney Company UK & Ireland said: “Attracting such a diverse collection of brands to partner with us on the launch of Incredibles 2 is reflective of the brilliance of our storytelling and the strong values of the film, which resonate with people of all ages. It also showcases how we can work with like-minded brands to create innovative campaigns that use our characters and IP in different ways to speak to a vast range of audiences.”
Boots Soltan is once again collaborating with Disney after successful summer partnerships with Finding Dory and Cars 3 in recent years. As part of a promotional gift with purchase offer in 2,000+ stores across the UK, Boots are offering consumers a free Disney·Pixar Incredibles 2 water bottle when purchasing two Soltan products from selected lines. Bespoke Incredibles 2 and Boots Soltan content is also being distributed across Disney social media channels, including memes showcasing the characters alongside sun-safety related captions. The campaign also sees print adverts in key national newspaper titles.
Sky is also teaming up with Disney again with an Incredibles 2 branded multi-platform campaign for Sky Broadband, advertising the incredible Wi-Fi customers receive around their home. Sky Broadband has created a custom animated 40-second TV advert featuring the Incredibles family. There is also a radio spot featuring the characters as well as a heavyweight outdoor element to the campaign across the UK. In addition, there are two separate TV spots that promote Sky’s latest TV and broadband offers.
Plenty celebrates the release of Incredibles 2 by launching an on pack promotion which will give shoppers the chance to win an incredible family holiday to New Zealand. The 2 million promotional packs include Incredibles 2 characters printed on each sheet and 10,000 Incredibles 2 plush toys are also being given away as part of the promotion. The partnership will be supported with a national campaign including a dedicated TVC promoting the on-pack comp, social media campaign and in store media.
Hilton Hotels has also collaborated with Incredibles 2 and is promoting their new campaign across the UK, France, Germany and Netherlands to push their family offering which includes their ‘kids stay and eat free’ message and free premium WIFI for Hilton Honors members. They are also rewarding guests with a £10 Disney Store voucher during the core summer holiday period. A heavyweight campaign is also running across Hilton’s owned and operated digital channels as well as being activated across 250 family centric hotels with branded TV screens, posters, standees, children’s activity sheets and gifts for guests. Hilton.com/incredibles2