Disney UK have collaborated with YouTube star DanTDM and eBay to raise money and awareness for Make-A-Wish® UK to celebrate the launch of Disney’s new animated movie Ralph Breaks the Internet, out in UK cinemas from November 30th.
The eBay charity campaign will run from Tuesday 27th November until Tuesday 4th December and includes the sale of t-shirts and posters featuring DanTDM as an animated Netizen (citizen of the net) in the style of Ralph Breaks the Internet on eBay as well as eBay auctions on four different product bundles.
The campaign also encourages people to donate £1 through Make-A-Wish and and DanTDM will thank them by featuring their name in the credit roll of his video due for release on 13th December. All proceeds from the charity campaign will go to Make-A-Wish, the charity that grants life-changing wishes for seriously ill children. In addition to this activity, Disney and eBay are donating £10,000 and £5,000 respectively to Make-A-Wish.
Make-A-Wish UK is a charity that grants life-changing wishes to children with critical illnesses in the UK and through this partnership campaign, Disney can not only help them create moments that matter by granting children’s wishes but can also support the charity by fundraising and building awareness.
Ralph Breaks the Internet, the follow up to 2013’s Wreck it Ralph, sees video-game bad guy Ralph (voice of John C. Reilly) and best friend Vanellope (voice of Sarah Silverman) leave the comforts of Litwak’s arcade in an attempt to save her game. Their quest takes them to the vast world of the internet, a world Vanellope wholeheartedly embraces—so much so that Ralph worries he may lose the only friend he’s ever had.
Anna Hill, CMO, The Walt Disney Company UK & Ireland said: “It’s fantastic to be partnering with DanTDM and eBay to raise awareness and money for such a worthwhile charity as Make-A-Wish. The world that Ralph and Vanellope explore in Ralph Breaks the Internet is the perfect backdrop to the campaign, as it is the home of online shopping and influencers. The combination of Dan’s online community and eBay’s tools is a huge boost to our fundraising efforts.”
This partnership is aligned with our commitment to deliver comfort and inspiration to families and work in partnership with others to help build emotional resilience. Together we bring the power of our brand, stories and characters to inspire and create moments that matter for children and those closest to them, when they need it the most.