Disney EMEA launched shopDisney, a new ‘one-stop-shop’ e-commerce destination offering the best assortment of Disney, Pixar, Star Wars and Marvel products for fans of all ages across fashion, accessories, toys, homeware and more on Wednesday 1st August.
Launching in the UK, France, Italy, Spain and Germany, the site will appeal to a range of different audiences from kids and families to teens and young adults. New expanded categories have also been added to the online offering including, Fashion & Accessories, Toys and Baby, Home, Collectibles and Disney Parks Collection.
Co-branded products and collaborations will be a big feature on the new site including a range of fashion items, accessories, toys and homeware from brands such as Samsonite, LEGO®, Hype, Clarks, IXXI, Swarovski, Funko, Danielle Nicole, Garmin and Musterbrand as well as Cath Kidston and Kipling and Codello.
The Disney Parks Collection, brought to shopDisney by Disneyland Paris, will see hundreds of curated products on the site covering a broad base of categories, with many more to come, including sell out items such as the Rose Gold Sequinned Minnie Ears. The Disney Parks Collection will be available on shopDisney.co.uk and shopDisney.fr at launch.
shopDisney will also continue to allow guests to buy all their favourite Disney Store gifts and toys, with an increased focus on personalisation and customisable products such as the new Disney Monogram range available in the UK.
Graham Burridge, Managing Director of Disney Stores Europe, said: “shopDisney is the ultimate online destination for the most extensive collection of curated Disney, Pixar, Star Wars and Marvel merchandise from our Stores, Parks, and brand partners.”
“We know that people love the Disney brand and we are now giving fans what they want, a virtual Disney department store offering the broadest range of Disney product out there, bringing together the Disney Store ranges you know and love plus Parks merchandise and the best brand collaborations such as Clarks, LEGO® and Samsonite. With a slick look and feel and great functionality, the new shopDisney site will appeal to new and current fans across all ages, whether you’re three or 73.”
Complementing the shopDisney online launch, as part of its strategy to attract new audiences, a number of Disney Stores across Europe will also feature a curated selection of adult product, particularly the new fashion and accessory ranges for adults.